Lean Business Model Canvas for Dobovo.сom

Head of Product Marketing at Rademade.com

Problem

Vendor's side: to find an occupant for the apartment and advertise the apartment on a timely basis.

Client's side: to find an apartment to rent on travel or business trips, or a place to host a party whilst making the booking and paying online.

Solution

To develop an online platform where landlords and renters can find each other and exchange services.

Key Metrics

Number of flats on the website (growth)
Number of flat owners (growth)
% of paid orders
Number of reviews
Ratio between the number of visits and paid orders (conversion)

Unique value proposition

To help choose and book apartments on a regular basis via the call center without any fees or taxes.

Unfair advantage

Base of landlords
Loyal customers
Flat availability calendar

Channels

SEO
Contextual advertising
Partnership with search catalogs
Partnership programs (referral links, widgets, XMLAPI)
Partnership with bloggers, discount services, events
Marketing buzz
Email marketing for those who had already booked a flat before
Social networks

Customer segments

Vendor's side:

Landlords who can own one or multiple properties
Realtors
Agencies that offer daily rent

Customer's side:

Travelers
Employees on a business trip
Clients who want to rent a flat for a party
Men who book a flat for a date

Cost structure

Salary of the company's employees responsible for the online and offline communication
Marketing (SEO, contextual advertising, SMM, work with search catalogs, etc.)
Cost of hosting (servers)

Revenue Streams

Transaction Fee Revenue Business Model, % from a transaction for an online booking is from 5% to 15%. The percentage varies depending on the city, but for each city the fee is fixed.

Header photo: WDGPhoto / depositphotos.com