Lean Business Model Canvas for Doba.ua


To find and rent an apartment online.


A platform with a variety of available flats and the direct contact details of the owners.

Key Metrics

  • Number of flats on the website (growth rate)
  • Number of Landlords (growth rate)
  • % of clicks on the “Show Contacts” block (contact phone numbers are hidden) in the ratio to the number of users who saw the advertisement
  • % of pictures the customer has viewed
  • % of ratings the customer has viewed
  • Number of ratings

Unique value proposition

At the time of launch, it was the first proper online service.

Unfair advantage

  • Base of landlords
  • Loyal clients


  • SEO
  • Contextual advertising
  • Partnership with search catalogues
  • Marketing buzz
  • Social networks
  • Email marketing

Customer segments

Vendor's side:

  • Landlords
  • Realtors
  • Rental agencies

Customer's side:

  • Travellers
  • Employees on a business trip
  • Clients who want to rent an apartment for hosting a party
  • Couples who rent an apartment whilst on vacation

Cost structure

  • Salary of the company's employees (who are responsible for the online and offline communication)
  • Marketing (SEO, contextual advertising, SMM, work with search catalogues)
  • Cost of hosting (servers)

Revenue Streams

Posting an ordinary rental advert costs on average $9, the premium one costs $13. The price depends on the city and the season.

Header photo: scovad / depositphotos.com

More about Doba.ua

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